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Calata, Israeli firm in talks for greenhouse tie-up
Published on 30-04-2017

Agribusiness firm Calata Corp. is now in talks with Israel’s Netafim™ Greenhouse, one of the world’s leading greenhouse solution providers, for a potential partnership as the listed firm eyes to locally produce more high-value crops.



By Madelaine B. Miraflor

Agribusiness firm Calata Corp. is now in talks with Israel’s Netafim™ Greenhouse, one of the world’s leading greenhouse solution providers, for a potential partnership as the listed firm eyes to locally produce more high-value crops.

Calata Corp. Chief Executive Officer Joseph Calata said in an interview that the company has already advanced its plan to go into greenhouse business and is now in talks with  Netafim, an Israel-based company that provides highly specialized, state-of-the-art greenhouse systems, commercial greenhouses, and greenhouse equipment.

The company is part of the Netafim Group, which is the global leader in smart irrigation solutions. With 28 subsidiaries, 17 manufacturing plants and 4,300 employees worldwide, Netafim delivers innovative solutions to growers of all sizes, from smallholders to large-scale agricultural producers, in over 110 countries.

“We are doing greenhouse project now with Nefatim and we are working on our first model (greenhouse facility) located in Tagaytay. We want to do contract growing using the greenhouse. Instead of importing products like fruits and vegetables — like in groceries now, 50 percent of the products are usually imported — we can actually just plant them here,” Calata said on the sidelines of ASEAN Prosperity for All Summit that was recently held in Pasay.

“If we do greenhouse, the quality of the crops will be better,” he added.

Calata said that aside from Nefatim, the company has also partnered with Yupangco Group for this venture.

“Yupangco provided the property for the greenhouse model. We will provide the investment, while Nefatim will be our partner for technology,” Calata said.

As early as 2012, Calata already began looking at opportunities in greenhouse business.

For this year, the company is looking to increase its income by 20 percent, which will be driven by the greenhouse venture.

“Our income went up last year but only by 10 percent. This year, our revenue will probably go up by P2.5 billion and this year, hopefully by 20 percent for the income,” Calata further said.

Source: http://business.mb.com.ph/2017/04/30/calata-israeli-firm-in-talks-for-greenhouse-tie-up/


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